We make no bones about it: Felt has always been a product-focused company. We’ve continually honed our efforts in crafting the finest performance bicycles in the world without apology or compromise since 1991. Along the way, we’ve collaborated with some of the world’s greatest athletes, as well as the most passionate enthusiasts, to deliver a degree of innovation and obsession to details unrivaled in the bike industry. Our commitment to developing the very best bicycles is unwavering, and will remain our driving force now and forever.
All that said, we’re excited to usher in a new era at Felt Bicycles. If you’re reading this, you’ve no doubt noticed our swanky new website. It’s fresh and oh so clean, and will include more content than we’ve ever before put out into the world in order to connect you to the products, athletes, personalities, and lifestyle that make up the #feltfamily. You’ve probably also spotted our new logo. It’s a refined version of our long beloved “F-wing” icon, embodying the speed, empowerment, and sense of freedom that one feels while pedaling a bike. We also have a brand-new palette of colors in varying shades of blue, evoking the clear skies above our favorite trails, and the ocean next to our favorite stretch of road along the Pacific Coast Highway nestled near our home in Southern California.
We invite you to kick off your shoes, take a look around, and relax. Maybe check out that FR Disc road bike you saw your buddy pedaling on the weekend group ride, find a riding event near you, or read up on Larissa Connors' second consecutive win at the Leadville 100 mountain bike race. For longtime Felt fans, we thank you for continuing on the ride with us. And for new riders, welcome to the #feltfamily.
We strive to encourage and enable as many people as possible to experience the thrill and joy that riding a bike can offer. So with nearly every type of good or service available online these days, it's time that ordering your bike be just as easy. Here's what happens when you order a bike from us online.
Bike racing was put on pause due to the global pandemic. But the men and women of Rally Cycling were still able to participate in some pre-season training camps and compete in a handful of early-season races at the beginning of the year. Check out this gallery of their custom FR road bikes.
The global COVID-19 put a halt to professional bike racing this season. So although the men and women of the Rally Cycling team were able to compete in a handful of early-season races, we wanted to shine a spotlight on their gorgeous bikes that would have no doubt been breaking away to several victories this year.