We make no bones about it: Felt has always been a product-focused company. We’ve continually honed our efforts in crafting the finest performance bicycles in the world without apology or compromise since 1991. Along the way, we’ve collaborated with some of the world’s greatest athletes, as well as the most passionate enthusiasts, to deliver a degree of innovation and obsession to details unrivaled in the bike industry. Our commitment to developing the very best bicycles is unwavering, and will remain our driving force now and forever.
All that said, we’re excited to usher in a new era at Felt Bicycles. If you’re reading this, you’ve no doubt noticed our swanky new website. It’s fresh and oh so clean, and will include more content than we’ve ever before put out into the world in order to connect you to the products, athletes, personalities, and lifestyle that make up the #feltfamily. You’ve probably also spotted our new logo. It’s a refined version of our long beloved “F-wing” icon, embodying the speed, empowerment, and sense of freedom that one feels while pedaling a bike. We also have a brand-new palette of colors in varying shades of blue, evoking the clear skies above our favorite trails, and the ocean next to our favorite stretch of road along the Pacific Coast Highway nestled near our home in Southern California.
We invite you to kick off your shoes, take a look around, and relax. Maybe check out that FR Disc road bike you saw your buddy pedaling on the weekend group ride, find a riding event near you, or read up on Larissa Connors' second consecutive win at the Leadville 100 mountain bike race. For longtime Felt fans, we thank you for continuing on the ride with us. And for new riders, welcome to the #feltfamily.
TWENTY20 Pro Cycling has announced the signing of Simone Boilard, who will make her professional debut in 2019. Boilard is a rising talents, and has made the steady climb through the junior ranks, closing out her junior racing with a bronze medal in the junior women’s road race at the UCI Road World Championships.
Josh Amberger shocked the world last year when he emerged first out of the water during the 2017 Kona World Championship. He returned to Hawaii in 2018, but no longer as an up-and-comer. His is a story of tenacity and maturity, and it's one of the most unique of Kona 2018, one he shared with us in his own words.
Mirinda “Rinny” Carfrae is amongst the most beloved stars of triathlon. And that’s all thanks to her fierce competitive drive, affable disposition, and never-say-die attitude. We sat down with Rinny a few days after Kona to gain some insight into the mind of a legendary competitor with a new outlook on life.
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