We make no bones about it: Felt has always been a product-focused company. We’ve continually honed our efforts in crafting the finest performance bicycles in the world without apology or compromise since 1991. Along the way, we’ve collaborated with some of the world’s greatest athletes, as well as the most passionate enthusiasts, to deliver a degree of innovation and obsession to details unrivaled in the bike industry. Our commitment to developing the very best bicycles is unwavering, and will remain our driving force now and forever.
All that said, we’re excited to usher in a new era at Felt Bicycles. If you’re reading this, you’ve no doubt noticed our swanky new website. It’s fresh and oh so clean, and will include more content than we’ve ever before put out into the world in order to connect you to the products, athletes, personalities, and lifestyle that make up the #feltfamily. You’ve probably also spotted our new logo. It’s a refined version of our long beloved “F-wing” icon, embodying the speed, empowerment, and sense of freedom that one feels while pedaling a bike. We also have a brand-new palette of colors in varying shades of blue, evoking the clear skies above our favorite trails, and the ocean next to our favorite stretch of road along the Pacific Coast Highway nestled near our home in Southern California.
We invite you to kick off your shoes, take a look around, and relax. Maybe check out that FR Disc road bike you saw your buddy pedaling on the weekend group ride, find a riding event near you, or read up on Larissa Connors' second consecutive win at the Leadville 100 mountain bike race. For longtime Felt fans, we thank you for continuing on the ride with us. And for new riders, welcome to the #feltfamily.
We're thrilled to announce our new partnership with Thomson Bike Tours, one of the most renowned cycling tourism organizations in the world. We'll be equipping them with the latest Felt road and gravel bikes to help further elevate the riding experience of their first-class cycling adventures.
Summer in the northern hemisphere has arrived, and that means warmer temperatures and fewer flurries of precipitation. Hot, dry conditions demand a unique approach to both preparing for your ride and making sure you’re keeping yourself safe while out on the bike. He's how to ride in hot weather.
In celebration of the Felt athletes heading to Tokyo this summer for the world’s biggest sporting competition, we’re helping race fans get to know them. Ashleigh Gentle is a pro triathlete who has had some incredible racing successes throughout her career. This year, she’s focusing on a top result in Tokyo.