A New Brand Direction & A Wide Open Road Ahead

August 27, 2018

A New Brand Direction & A Wide Open Road Ahead

We make no bones about it: Felt has always been a product-focused company. We’ve continually honed our efforts in crafting the finest performance bicycles in the world without apology or compromise since 1991. Along the way, we’ve collaborated with some of the world’s greatest athletes, as well as the most passionate enthusiasts, to deliver a degree of innovation and obsession to details unrivaled in the bike industry. Our commitment to developing the very best bicycles is unwavering, and will remain our driving force now and forever.

All that said, we’re excited to usher in a new era at Felt Bicycles. If you’re reading this, you’ve no doubt noticed our swanky new website. It’s fresh and oh so clean, and will include more content than we’ve ever before put out into the world in order to connect you to the products, athletes, personalities, and lifestyle that make up the #feltfamily. You’ve probably also spotted our new logo. It’s a refined version of our long beloved “F-wing” icon, embodying the speed, empowerment, and sense of freedom that one feels while pedaling a bike. We also have a brand-new palette of colors in varying shades of blue, evoking the clear skies above our favorite trails, and the ocean next to our favorite stretch of road along the Pacific Coast Highway nestled near our home in Southern California.

We invite you to kick off your shoes, take a look around, and relax. Maybe check out that FR Disc road bike you saw your buddy pedaling on the weekend group ride, find a riding event near you, or read up on Larissa Connors' second consecutive win at the Leadville 100 mountain bike race. For longtime Felt fans, we thank you for continuing on the ride with us. And for new riders, welcome to the #feltfamily.

male cyclist riding bicycle at sunset in california



Also in Blog

Do These Five Essential Road Bike Checks Before Your Next Ride
Do These Five Essential Road Bike Checks Before Your Next Ride

December 12, 2019

One of the most endearing features of a bicycle is that it’s a relatively simple machine. But in between routine mechanical services from your local bike shop, make sure your bike is safe to pedal and performing at its optimal level with these five essential checks that you should perform before every ride.

Read More

How To Prepare Your Road Bike For Winter Riding
How To Prepare Your Road Bike For Winter Riding

December 10, 2019

Winter has arrived in the northern hemisphere, and that means shorter days, colder weather, and additional precipitation. Of course, racing cyclocross is also a great way to stay fit in the wintertime. But for those sticking to the road, here are a few tips to maximize your bike’s ability to handle some big-mile days during winter.

Read More

Global Triathlon Network Choose Felt Bicycles As New Official Bike Partner
Global Triathlon Network Choose Felt Bicycles As New Official Bike Partner

November 01, 2019

Play Sports Group, publisher of Global Triathlon Network (GTN), has announced its selection of Felt Bicycles as the media organization’s new official bike partner for its GTN channel. As part of its new partnership with the Southern California-based bicycle manufacturer, GTN will feature Felt bikes in future content.

Read More