We make no bones about it: Felt has always been a product-focused company. We’ve continually honed our efforts in crafting the finest performance bicycles in the world without apology or compromise since 1991. Along the way, we’ve collaborated with some of the world’s greatest athletes, as well as the most passionate enthusiasts, to deliver a degree of innovation and obsession to details unrivaled in the bike industry. Our commitment to developing the very best bicycles is unwavering, and will remain our driving force now and forever.
All that said, we’re excited to usher in a new era at Felt Bicycles. If you’re reading this, you’ve no doubt noticed our swanky new website. It’s fresh and oh so clean, and will include more content than we’ve ever before put out into the world in order to connect you to the products, athletes, personalities, and lifestyle that make up the #feltfamily. You’ve probably also spotted our new logo. It’s a refined version of our long beloved “F-wing” icon, embodying the speed, empowerment, and sense of freedom that one feels while pedaling a bike. We also have a brand-new palette of colors in varying shades of blue, evoking the clear skies above our favorite trails, and the ocean next to our favorite stretch of road along the Pacific Coast Highway nestled near our home in Southern California.
We invite you to kick off your shoes, take a look around, and relax. Maybe check out that FR Disc road bike you saw your buddy pedaling on the weekend group ride, find a riding event near you, or read up on Larissa Connors' second consecutive win at the Leadville 100 mountain bike race. For longtime Felt fans, we thank you for continuing on the ride with us. And for new riders, welcome to the #feltfamily.
Pro cyclist Travis McCabe has had some incredible success in road racing. Now that he's venturing into the realm of gravel racing, he's put together an incredibly unique race bike, complete with a custom paint job and a finely curated selection of parts. Don't miss this look at one of the most unique gravel bikes around.
We're thrilled whenever we have the opportunity to partner up with some like-minded organizations who are dedicated to experimentation and advancing technology, and who refuse to be constrained by all that's come before. The SMART Tire Company is one such organization.
Pro triathlete Braden Currie took his biggest win of the racing season, putting in a sub-8-hour performance at Ironman New Zealand. The event took place in Currie's home nation, making the win all the more special. The grueling test in triathlon's toughest distance bodes well for Braden as he eyes more success in 2021.