When it came time to partner up on our new limited-edition kits, it was a no-brainer. Eliel and Felt share an incredibly similar ethos, one rooted in Southern California outdoor culture, iterative product development, and a commitment to performance at the highest level of racing and athletic achievement. Founded by a group of cyclists intent on bringing their unique vision of fit, function, and style to the modern peloton, Eliel’s goal has always been to create an authentic brand that captured the spirit of California while delivering unmatched quality in its apparel.
Situated not far from the beach in San Diego County, Eliel is at the epicenter of the cycling, surfing, and active apparel industries. So there is no shortage of opinions from passionate and fashion-focused designers and trendsetters from which to draw inspiration, which helps Eliel create striking, modern aesthetics. But when it comes to cycling kits, function should always come before form.
Just as it is for us in designing and refining bicycles, Southern California’s sunny weather and pristine riding conditions give Eliel the freedom to develop new garments in an iterative process. The company tests new fabrics, chamois materials, cuts, and stitching methods while putting in miles and miles of saddle time all year round. In addition to a wide array of ready-made apparel, Eliel also creates custom kits for several top race teams, and, just like Felt, utilizes that experience to better enhance future products, all in the pursuit of the optimal riding and racing experience.
Eliel approaches cycling apparel just like we approach bicycles: by only using the highest-quality materials, obsessing over the details, and continually pushing the boundaries of performance. Just like the custom kits crafted for Felt Bicycles, all of Eliel’s apparel is designed and manufactured in California. Kit up, and let’s go ride.
Click here to get your Felt + Eliel cycling jersey and bib shorts right now. Hurry, this limited edition kit won't last long.
Play Sports Group, publisher of Global Triathlon Network (GTN), has announced its selection of Felt Bicycles as the media organization’s new official bike partner for its GTN channel. As part of its new partnership with the Southern California-based bicycle manufacturer, GTN will feature Felt bikes in future content.
A cyclocross bike is ideally suited for going fast on a racecourse, while a gravel bike is best for all-day adventures over mixed terrain. But what separates these two types of bikes in terms of different riding experiences? And can’t you just have one of the two types of bikes to use for both gravel and cyclocross?
After a few miles on the bike course along the legendary Queen K highway, everything seemed to be going according to plan for four-time and reigning Kona World Champion Daniela Ryf. But by race's end, Ryf would finish well off her usual pace. But it's not always results that define what the Kona triathlon experience truly is.