When it came time to partner up on our new limited-edition kits, it was a no-brainer. Eliel and Felt share an incredibly similar ethos, one rooted in Southern California outdoor culture, iterative product development, and a commitment to performance at the highest level of racing and athletic achievement. Founded by a group of cyclists intent on bringing their unique vision of fit, function, and style to the modern peloton, Eliel’s goal has always been to create an authentic brand that captured the spirit of California while delivering unmatched quality in its apparel.
Situated not far from the beach in San Diego County, Eliel is at the epicenter of the cycling, surfing, and active apparel industries. So there is no shortage of opinions from passionate and fashion-focused designers and trendsetters from which to draw inspiration, which helps Eliel create striking, modern aesthetics. But when it comes to cycling kits, function should always come before form.
Just as it is for us in designing and refining bicycles, Southern California’s sunny weather and pristine riding conditions give Eliel the freedom to develop new garments in an iterative process. The company tests new fabrics, chamois materials, cuts, and stitching methods while putting in miles and miles of saddle time all year round. In addition to a wide array of ready-made apparel, Eliel also creates custom kits for several top race teams, and, just like Felt, utilizes that experience to better enhance future products, all in the pursuit of the optimal riding and racing experience.
Eliel approaches cycling apparel just like we approach bicycles: by only using the highest-quality materials, obsessing over the details, and continually pushing the boundaries of performance. Just like the custom kits crafted for Felt Bicycles, all of Eliel’s apparel is designed and manufactured in California. Kit up, and let’s go ride.
Click here to get your Felt + Eliel cycling jersey and bib shorts right now. Hurry, this limited edition kit won't last long.
The 2020 pro triathlon season may have been on hiatus for a while, but that doesn't means athletes aren't training hard, staying focused, and preparing for racing's inevitable comeback. Oh yeah, they're also prepping their latest gear, including brand-new custom bikes! Check out pro triathlete Josh Amberger's newest IA race bike.
Beginning this Tuesday, July 28, the Rally Cycling pro team will be hosting a weekly Zwift Social Ride! You’ll get a chance to interact with their athletes on a casual 45-minute spin around Zwift’s virtual Watopia riding destination. Don't miss your chance to ride and interact with some of the sport's top pro riders.
Are you ready to join the #FeltFamily by purchasing a new bike, but your budget isn't quite yet? We understand, and that's why we've been listening to your requests for new payment options. We're excited to announce that you can now score your dream bike by purchasing it on our website via Affirm financing.