When it came time to partner up on our new limited-edition kits, it was a no-brainer. Eliel and Felt share an incredibly similar ethos, one rooted in Southern California outdoor culture, iterative product development, and a commitment to performance at the highest level of racing and athletic achievement. Founded by a group of cyclists intent on bringing their unique vision of fit, function, and style to the modern peloton, Eliel’s goal has always been to create an authentic brand that captured the spirit of California while delivering unmatched quality in its apparel.
Situated not far from the beach in San Diego County, Eliel is at the epicenter of the cycling, surfing, and active apparel industries. So there is no shortage of opinions from passionate and fashion-focused designers and trendsetters from which to draw inspiration, which helps Eliel create striking, modern aesthetics. But when it comes to cycling kits, function should always come before form.
Just as it is for us in designing and refining bicycles, Southern California’s sunny weather and pristine riding conditions give Eliel the freedom to develop new garments in an iterative process. The company tests new fabrics, chamois materials, cuts, and stitching methods while putting in miles and miles of saddle time all year round. In addition to a wide array of ready-made apparel, Eliel also creates custom kits for several top race teams, and, just like Felt, utilizes that experience to better enhance future products, all in the pursuit of the optimal riding and racing experience.
Eliel approaches cycling apparel just like we approach bicycles: by only using the highest-quality materials, obsessing over the details, and continually pushing the boundaries of performance. Just like the custom kits crafted for Felt Bicycles, all of Eliel’s apparel is designed and manufactured in California. Kit up, and let’s go ride.
Click here to get your Felt + Eliel cycling jersey and bib shorts right now. Hurry, this limited edition kit won't last long.
Few things are as magical as riding your bike when fall rolls around. The temperatures begin cooling off, the colors of the landscape begin to shift, and there’s a palpable freshness to the air. Here are some tips to make sure you’re maximizing your ride time and enjoyment when the fall season kicks into gear.
Over the past three decades, we’ve strived to create the very best bikes we possibly could in myriad categories, for a wide variety of cyclists and riding styles. And we’ve achieved our greatest successes when we’ve focused on speed and performance. So we're focusing our efforts on what we do best.
We're excited to announce that multi-time triathlon world champion Daniela Ryf has renewed her partnership with us for three more seasons! The Swiss superstar first joined forces with Felt Bicycles in 2008 and, since then, has gone on to achieve one of the most dominant careers in the history of triathlon.