When it came time to partner up on our new limited-edition kits, it was a no-brainer. Eliel and Felt share an incredibly similar ethos, one rooted in Southern California outdoor culture, iterative product development, and a commitment to performance at the highest level of racing and athletic achievement. Founded by a group of cyclists intent on bringing their unique vision of fit, function, and style to the modern peloton, Eliel’s goal has always been to create an authentic brand that captured the spirit of California while delivering unmatched quality in its apparel.
Situated not far from the beach in San Diego County, Eliel is at the epicenter of the cycling, surfing, and active apparel industries. So there is no shortage of opinions from passionate and fashion-focused designers and trendsetters from which to draw inspiration, which helps Eliel create striking, modern aesthetics. But when it comes to cycling kits, function should always come before form.
Just as it is for us in designing and refining bicycles, Southern California’s sunny weather and pristine riding conditions give Eliel the freedom to develop new garments in an iterative process. The company tests new fabrics, chamois materials, cuts, and stitching methods while putting in miles and miles of saddle time all year round. In addition to a wide array of ready-made apparel, Eliel also creates custom kits for several top race teams, and, just like Felt, utilizes that experience to better enhance future products, all in the pursuit of the optimal riding and racing experience.
Eliel approaches cycling apparel just like we approach bicycles: by only using the highest-quality materials, obsessing over the details, and continually pushing the boundaries of performance. Just like the custom kits crafted for Felt Bicycles, all of Eliel’s apparel is designed and manufactured in California. Kit up, and let’s go ride.
Click here to get your Felt + Eliel cycling jersey and bib shorts right now. Hurry, this limited edition kit won't last long.
We're excited to announce that Felt legacy athlete Michellie Jones has been selected to join the Ironman Hall of Fame. Already a member of the ITU and Triathlon Australia halls of fame, Jones will be honored in October at the Kona World Championships for her accomplishments in triathlon’s most storied event.
The Tour of Utah kicks off on August 12 and runs through August 18, and it's an annual showcase of some of the best talent in North America, along with some of the United States's most epic riding areas and landscapes. We caught up with two pros from Rally UHC Cycling, each of whom has a unique perspective on the event.
There’s never been a better time to treat yourself to a new road bike, or to start road cycling for the very first time. Thanks to the latest advancements in bicycle technology, today’s road bikes are lighter, stiffer, more comfortable, and better performing than ever before. But what bike is best for you?