When it came time to partner up on our new limited-edition kits, it was a no-brainer. Eliel and Felt share an incredibly similar ethos, one rooted in Southern California outdoor culture, iterative product development, and a commitment to performance at the highest level of racing and athletic achievement. Founded by a group of cyclists intent on bringing their unique vision of fit, function, and style to the modern peloton, Eliel’s goal has always been to create an authentic brand that captured the spirit of California while delivering unmatched quality in its apparel.
Situated not far from the beach in San Diego County, Eliel is at the epicenter of the cycling, surfing, and active apparel industries. So there is no shortage of opinions from passionate and fashion-focused designers and trendsetters from which to draw inspiration, which helps Eliel create striking, modern aesthetics. But when it comes to cycling kits, function should always come before form.
Just as it is for us in designing and refining bicycles, Southern California’s sunny weather and pristine riding conditions give Eliel the freedom to develop new garments in an iterative process. The company tests new fabrics, chamois materials, cuts, and stitching methods while putting in miles and miles of saddle time all year round. In addition to a wide array of ready-made apparel, Eliel also creates custom kits for several top race teams, and, just like Felt, utilizes that experience to better enhance future products, all in the pursuit of the optimal riding and racing experience.
Eliel approaches cycling apparel just like we approach bicycles: by only using the highest-quality materials, obsessing over the details, and continually pushing the boundaries of performance. Just like the custom kits crafted for Felt Bicycles, all of Eliel’s apparel is designed and manufactured in California. Kit up, and let’s go ride.
Click here to get your Felt + Eliel cycling jersey and bib shorts right now. Hurry, this limited edition kit won't last long.
Pro triathlete Braden Currie kicked off his 2021 racing season in his home country of New Zealand at the Tauranga Half event. In one of the most thrilling race days in the event's history, Braden soared to a record-smashing podium finish. Next up, he'll take on the biggest events in New Zealand.
Touring on your bicycle over many days and across long distances is nothing new. But the latest crop fo bikepacking bikes, gear, and accessories makes it more fun than ever. We asked one of our brand ambassadors for some tips on how every cyclist can get the most fun out of any bikepacking adventure.
Gravel riding is here, and it’s fantastic. Adventuring off the beaten path is unlike any type of riding you've done before. So if you’ve recently caught the gravel riding bug, or you’re just looking to see what all the fuss is about, then check out the following tips for taking on your first-ever gravel bike race.