When it came time to partner up on our new limited-edition kits, it was a no-brainer. Eliel and Felt share an incredibly similar ethos, one rooted in Southern California outdoor culture, iterative product development, and a commitment to performance at the highest level of racing and athletic achievement. Founded by a group of cyclists intent on bringing their unique vision of fit, function, and style to the modern peloton, Eliel’s goal has always been to create an authentic brand that captured the spirit of California while delivering unmatched quality in its apparel.
Situated not far from the beach in San Diego County, Eliel is at the epicenter of the cycling, surfing, and active apparel industries. So there is no shortage of opinions from passionate and fashion-focused designers and trendsetters from which to draw inspiration, which helps Eliel create striking, modern aesthetics. But when it comes to cycling kits, function should always come before form.
Just as it is for us in designing and refining bicycles, Southern California’s sunny weather and pristine riding conditions give Eliel the freedom to develop new garments in an iterative process. The company tests new fabrics, chamois materials, cuts, and stitching methods while putting in miles and miles of saddle time all year round. In addition to a wide array of ready-made apparel, Eliel also creates custom kits for several top race teams, and, just like Felt, utilizes that experience to better enhance future products, all in the pursuit of the optimal riding and racing experience.
Eliel approaches cycling apparel just like we approach bicycles: by only using the highest-quality materials, obsessing over the details, and continually pushing the boundaries of performance. Just like the custom kits crafted for Felt Bicycles, all of Eliel’s apparel is designed and manufactured in California. Kit up, and let’s go ride.
Click here to get your Felt + Eliel cycling jersey and bib shorts right now. Hurry, this limited edition kit won't last long.
TWENTY20 Pro Cycling has announced the signing of Simone Boilard, who will make her professional debut in 2019. Boilard is a rising talents, and has made the steady climb through the junior ranks, closing out her junior racing with a bronze medal in the junior women’s road race at the UCI Road World Championships.
Josh Amberger shocked the world last year when he emerged first out of the water during the 2017 Kona World Championship. He returned to Hawaii in 2018, but no longer as an up-and-comer. His is a story of tenacity and maturity, and it's one of the most unique of Kona 2018, one he shared with us in his own words.
Mirinda “Rinny” Carfrae is amongst the most beloved stars of triathlon. And that’s all thanks to her fierce competitive drive, affable disposition, and never-say-die attitude. We sat down with Rinny a few days after Kona to gain some insight into the mind of a legendary competitor with a new outlook on life.
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