When it came time to partner up on our new limited-edition kits, it was a no-brainer. Eliel and Felt share an incredibly similar ethos, one rooted in Southern California outdoor culture, iterative product development, and a commitment to performance at the highest level of racing and athletic achievement. Founded by a group of cyclists intent on bringing their unique vision of fit, function, and style to the modern peloton, Eliel’s goal has always been to create an authentic brand that captured the spirit of California while delivering unmatched quality in its apparel.
Situated not far from the beach in San Diego County, Eliel is at the epicenter of the cycling, surfing, and active apparel industries. So there is no shortage of opinions from passionate and fashion-focused designers and trendsetters from which to draw inspiration, which helps Eliel create striking, modern aesthetics. But when it comes to cycling kits, function should always come before form.
Just as it is for us in designing and refining bicycles, Southern California’s sunny weather and pristine riding conditions give Eliel the freedom to develop new garments in an iterative process. The company tests new fabrics, chamois materials, cuts, and stitching methods while putting in miles and miles of saddle time all year round. In addition to a wide array of ready-made apparel, Eliel also creates custom kits for several top race teams, and, just like Felt, utilizes that experience to better enhance future products, all in the pursuit of the optimal riding and racing experience.
Eliel approaches cycling apparel just like we approach bicycles: by only using the highest-quality materials, obsessing over the details, and continually pushing the boundaries of performance. Just like the custom kits crafted for Felt Bicycles, all of Eliel’s apparel is designed and manufactured in California. Kit up, and let’s go ride.
Click here to get your Felt + Eliel cycling jersey and bib shorts right now. Hurry, this limited edition kit won't last long.
Professional triathlete, Braden Currie, kicked off his 2022 racing season with a stellar win at one of the most famous events in his home nation of New Zealand. The Currie family also made it a family affair, with Braden's son Tarn taking his maiden podium finish at the event's 5km running event.
We’re proud to celebrate three decades of pioneering, racing, and winning. This wild, strange, and thrilling year marked a historical milestone for Felt Bicycles as well as a whole new road ahead for how we’ll continue chasing our dreams of creating fast bikes and pushing ourselves and our riders in the realm of racing.
Every cyclocross racer dreams of competing in the sport’s spiritual homeland of Belgium. But few have the drive to make it happen. One who does is eighteen-year-old American ’cross racer Kyle Johnson, who is living out his dream this winter at some of the sport’s most prestigious European events.