When it came time to partner up on our new limited-edition kits, it was a no-brainer. Eliel and Felt share an incredibly similar ethos, one rooted in Southern California outdoor culture, iterative product development, and a commitment to performance at the highest level of racing and athletic achievement. Founded by a group of cyclists intent on bringing their unique vision of fit, function, and style to the modern peloton, Eliel’s goal has always been to create an authentic brand that captured the spirit of California while delivering unmatched quality in its apparel.
Situated not far from the beach in San Diego County, Eliel is at the epicenter of the cycling, surfing, and active apparel industries. So there is no shortage of opinions from passionate and fashion-focused designers and trendsetters from which to draw inspiration, which helps Eliel create striking, modern aesthetics. But when it comes to cycling kits, function should always come before form.
Just as it is for us in designing and refining bicycles, Southern California’s sunny weather and pristine riding conditions give Eliel the freedom to develop new garments in an iterative process. The company tests new fabrics, chamois materials, cuts, and stitching methods while putting in miles and miles of saddle time all year round. In addition to a wide array of ready-made apparel, Eliel also creates custom kits for several top race teams, and, just like Felt, utilizes that experience to better enhance future products, all in the pursuit of the optimal riding and racing experience.
Eliel approaches cycling apparel just like we approach bicycles: by only using the highest-quality materials, obsessing over the details, and continually pushing the boundaries of performance. Just like the custom kits crafted for Felt Bicycles, all of Eliel’s apparel is designed and manufactured in California. Kit up, and let’s go ride.
Click here to get your Felt + Eliel cycling jersey and bib shorts right now. Hurry, this limited edition kit won't last long.
The Rally UHC Cycling men's team arrived in Zurich, Switzerland, this week to compete in the biggest stage race in program history, the WorldTour ranked Tour de Suisse. Running from June 15 to June 23, the race features epic snowy mountain passes and lush rolling valleys, highlighting Switzerland’s natural beauty.
Rally UHC Cycling earned an invitation to the most prestigious day of racing on the women’s calendar, La Course by Le Tour de France. The team received one of only five wildcard spots available and returns to the race for the first time in four years. Described as a ‘puncheurs’ course, it will suit those riders with raw power.
Over the past few seasons, Rally UHC Cycling has created one of the best traditions in all of pro cycling. Each year at the Tour of California, the team creates several unique, custom-painted race bikes for select riders. They're then auctioned off with all proceeds going towards an incredible charity.
Start by clicking on your height below to the find the recommended size per model. Please note that this is a general guide and that a proper bike fit at an experienced dealer will ensure the best for you and your riding. Visit our dealer locator to find a shop near you.