Gallery: A Stunning Viking-Themed Felt IA Custom Triathlon Bike

February 04, 2021

We're exceptionally proud of our latest collection of IA triathlon bikes, but we're also huge fans of athletes who want to add a little something extra to make their ride a unique reflection of their personality. So when we heard from Speedhub—one of our top dealers in the UK—about a stunning IA triathlon bike that was given an incredibly unique custom paint job, we knew we’d have to share it with the world.

The bike’s owner, James Brown, had decided that he wanted to personalize his IA with a custom paint job. So he contacted a local painter named Phil Callow with a few of his ideas. James has always loved the combination of orange and black colors. He also wanted to include some sort of Viking motif, which came about from his love of history and the notion that the Vikings were a savage, tough people—toughness being a common attribute amongst triathletes.

There are plenty of personal details in the bike’s design, as well, including a tribute to James’s late father, John Henry Brown, who sadly passed away a few years back. James’s father told him, “Never leave anything until tomorrow,” which is what helped inspire James’s fitness journey. The initials on that back of the seat tube are a tribute to his father. This “don’t leave until tomorrow” attitude was further strengthened when James recently lost a friend to a heart attack. James is now in training for his first UK Ironman triathlon and is working hard to raise money for the British Heart Foundation.

Scroll down to see more of James’s incredible custom bike.

[IMPORTANT NOTE: Any modification to a frame's paint that is done by anyone other than Felt Bicycles or a professional painter that has been authorized ahead of time by Felt Bicycles will void the frame's warranty. The bike featured here was given special approval in accordance with the authorized Felt Bicycles distributor in his region. Any and all Felt owners interested in painting their frames should first contact Felt Bicycles directly for more information.]

(Photos courtesy of Speedhub and James Brown)

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