Play Sports Group, publisher of Global Triathlon Network (GTN), has announced its selection of Felt Bicycles as the media organization’s new official bike partner for its GTN channel. As part of its new partnership with the Southern California-based bicycle manufacturer, GTN will feature Felt bikes in future content that encompasses the channel’s core offerings on training guidance, bike setup tips, maintenance advice, and much more. Check out the official announcement on the latest episode of the GTN show:
“We’ve long been fans of the various channels produced by Play Sports Group, including GTN, but also GCN and GMBN,” said Eric Sakalowsky, Felt’s VP of Global Marketing. “They’re the best in the business in terms of creating insightful, informative, and engaging content, and they’ve worked hard for many years to emerge as the sport’s leading voice on new trends, expert training advice, and inspiration for triathletes across the globe.”
“As the market leader in triathlon bicycles, Felt was the natural choice as a bike partner for GTN,” says Marc Bearman, Partnerships Director at Play Sports Group. “Our mission is to create content that is educational, informative, and entertaining for triathletes around the world, as well as to bring new people into the sport of triathlon. We are proud to have Felt join us as an important partner and look forward to working with them.”
Felt’s flagship IA triathlon racing platform won the Kona World Championship a staggering six times in a row from 2013 to 2018, and it remains a popular choice for athletes the world over. At the 2019 Kona World Championship, Felt climbed the rankings in the event’s official bike count, rising to become the third-most prevalent bike brand at triathlon’s most prestigious race. Felt Bicycles will collaborate with GTN to showcase multiple bikes from its race-winning stable in various informative content pieces and product launch segments.
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