When we started using this hashtag, the intention was to echo Felt’s heritage in racing. It made sense. Our first frames were created for Kona World Champion Paula Newby-Fraser. Since then, we’ve always supported athletes through sponsorship and have used rider-testing input in our product development since we began. Racing (or competition) inherently beckons one to push oneself beyond his or her limits, whether that's from a mental, physical, or equipment standpoint. As a manufacturer, we’ve always understood this and have made it a central part of our guiding ethos.
But "racing" isn't just about formal competition. For many folks, toeing a start line isn’t important, or just doesn't fit in with schedules or lifestyle. The excitement found in a daily ride or an upcoming challenge with your own Start/Finish is key. At any level, in its purest form, "racing" is about the thrill. We honor that.
We all remember the sense of freedom and escape our first childhood bike ride gave us. Now, we have new reasons, new escapes, and new rushes to fuel our inner racer: set a new PR in your next triathlon, crack the top 10 on a Strava segment, descend that knuckle-grabber route, beat your buddy in a city limit sign sprint, or complete your first century ride. For us, the thrill of competition is there to grab wherever and whenever you want. And, as such, #racingmatters.
After an extended stay in Spain, Rally UHC Cycling returns to the Arabian Peninsula to tackle the Tour of Oman from February 16 – 21. With six stages, featuring a mix of climbing and desert crosswinds, the race will test the peloton’s resolve as Rally UHC Cycling’s Middle Eastern campaign begins.
After a Mediterranean season opener on the island of Mallorca, the men of Rally UHC Cycling travel to the Spanish mainland to tackle three of the most prestigious races in Spain over the course of eleven days: Volta a la Comunitat Valenciana, Vuelta Ciclista a la Región de Murcia, and Clasica de Almeria.
Sho-Air TWENTY20 has announced its full roster for the 2019 racing season, and includes stars Chloe Dygert Owen and Jennifer Valente. The program enters its 15th year and remains committed to creating opportunities for Olympic hopefuls, juniors racers, and women in the workplace by empowering them on and off the bike.
Start by clicking on your height below to the find the recommended size per model. Please note that this is a general guide and that a proper bike fit at an experienced dealer will ensure the best for you and your riding. Visit our dealer locator to find a shop near you.
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