#RacingMatters. What Does It Mean, And Why Is It Important?

June 20, 2018

#RacingMatters. What Does It Mean, And Why Is It Important?

When we started using this hashtag, the intention was to echo Felt’s heritage in racing. It made sense. Our first frames were created for Kona World Champion Paula Newby-Fraser. Since then, we’ve always supported athletes through sponsorship and have used rider-testing input in our product development since we began. Racing (or competition) inherently beckons one to push oneself  beyond his or her limits, whether that's from a mental, physical, or equipment standpoint. As a manufacturer, we’ve always understood this and have made it a central part of our guiding ethos.

woman racer climbing hill

But "racing" isn't just about formal competition. For many folks, toeing a start line isn’t important, or just doesn't fit in with schedules or lifestyle. The excitement found in a daily ride or an upcoming challenge with your own Start/Finish is key. At any level, in its purest form, "racing" is about the thrill. We honor that.

We all remember the sense of freedom and escape our first childhood bike ride gave us. Now, we have new reasons, new escapes, and new rushes to fuel our inner racer: set a new PR in your next triathlon, crack the top 10 on a Strava segment, descend that knuckle-grabber route, beat your buddy in a city limit sign sprint, or complete your first century ride. For us, the thrill of competition is there to grab wherever and whenever you want. And, as such, #racingmatters.




Also in Blog

How To Win A New Felt Bike & Support Challenged Athletes Foundation
How To Win A New Felt Bike & Support Challenged Athletes Foundation

October 05, 2021

We’re proud to announce that we’re partnering up with Challenged Athletes Foundation (CAF) on their Stronger Through Sport Challenge, presented by Strava. Sign up for the challenge, complete it, and then you'll be entered into a sweepstakes to win one of several incredible prizes, including a new Felt bike!

Read More

Our Five Best Tips For Maximizing Your Fall Weather Cycling
Our Five Best Tips For Maximizing Your Fall Weather Cycling

September 29, 2021

Few things are as magical as riding your bike when fall rolls around. The temperatures begin cooling off, the colors of the landscape begin to shift, and there’s a palpable freshness to the air. Here are some tips to make sure you’re maximizing your ride time and enjoyment when the fall season kicks into gear.

Read More

We're Partnering With Star Track Cycling For Japanese Keirin Pro Series
We're Partnering With Star Track Cycling For Japanese Keirin Pro Series

September 23, 2021

We're partnering with Star Track Cycling to send two of the organization’s elite sprinters to Japan to compete in the inaugural PIST6 Championship Keirin Race Series. They're the first American male riders to be invited to compete in Japanese Keirin racing in over 20 years, and they'll be competing aboard the Tk FRD.

Read More