#RacingMatters. What Does It Mean, And Why Is It Important?
When we started using this hashtag, the intention was to echo Felt’s heritage in racing. It made sense. Our first frames were created for Kona World Champion Paula Newby-Fraser. Since then, we’ve always supported athletes through sponsorship and have used rider-testing input in our product development since we began. Racing (or competition) inherently beckons one to push oneself beyond his or her limits, whether that's from a mental, physical, or equipment standpoint. As a manufacturer, we’ve always understood this and have made it a central part of our guiding ethos.
But "racing" isn't just about formal competition. For many folks, toeing a start line isn’t important, or just doesn't fit in with schedules or lifestyle. The excitement found in a daily ride or an upcoming challenge with your own Start/Finish is key. At any level, in its purest form, "racing" is about the thrill. We honor that.
We all remember the sense of freedom and escape our first childhood bike ride gave us. Now, we have new reasons, new escapes, and new rushes to fuel our inner racer: set a new PR in your next triathlon, crack the top 10 on a Strava segment, descend that knuckle-grabber route, beat your buddy in a city limit sign sprint, or complete your first century ride. For us, the thrill of competition is there to grab wherever and whenever you want. And, as such, #racingmatters.
Also in Blog
Do These Five Essential Road Bike Checks Before Your Next Ride
One of the most endearing features of a bicycle is that it’s a relatively simple machine. But in between routine mechanical services from your local bike shop, make sure your bike is safe to pedal and performing at its optimal level with these five essential checks that you should perform before every ride.
How To Prepare Your Road Bike For Winter Riding
Winter has arrived in the northern hemisphere, and that means shorter days, colder weather, and additional precipitation. Of course, racing cyclocross is also a great way to stay fit in the wintertime. But for those sticking to the road, here are a few tips to maximize your bike’s ability to handle some big-mile days during winter.
Global Triathlon Network Choose Felt Bicycles As New Official Bike Partner
Play Sports Group, publisher of Global Triathlon Network (GTN), has announced its selection of Felt Bicycles as the media organization’s new official bike partner for its GTN channel. As part of its new partnership with the Southern California-based bicycle manufacturer, GTN will feature Felt bikes in future content.