When we started using this hashtag, the intention was to echo Felt’s heritage in racing. It made sense. Our first frames were created for Kona World Champion Paula Newby-Fraser. Since then, we’ve always supported athletes through sponsorship and have used rider-testing input in our product development since we began. Racing (or competition) inherently beckons one to push oneself beyond his or her limits, whether that's from a mental, physical, or equipment standpoint. As a manufacturer, we’ve always understood this and have made it a central part of our guiding ethos.
But "racing" isn't just about formal competition. For many folks, toeing a start line isn’t important, or just doesn't fit in with schedules or lifestyle. The excitement found in a daily ride or an upcoming challenge with your own Start/Finish is key. At any level, in its purest form, "racing" is about the thrill. We honor that.
We all remember the sense of freedom and escape our first childhood bike ride gave us. Now, we have new reasons, new escapes, and new rushes to fuel our inner racer: set a new PR in your next triathlon, crack the top 10 on a Strava segment, descend that knuckle-grabber route, beat your buddy in a city limit sign sprint, or complete your first century ride. For us, the thrill of competition is there to grab wherever and whenever you want. And, as such, #racingmatters.
Nothing can ruin a race day quicker than problems with your stomach. GI distress is one of the most common struggles facing triathletes, especially in the heat of competition. Here's what you need to know about it, plus a few tips to help you dial in your nutrition and hydration plan to optimize your race day effort.
We're a proud supporter of US Military Endurance Sports, and we're excited to showcase several of the organization's athletes who inspire others to strive for a healthy lifestyle. Adam Popp is a triathlete and ultramarathon runner who also aids other amputees in pursuing athletic endeavors.
Looking for inspiration to help you choose or build your next gravel bike? We decided to build up two custom version of our Breed gravel bike, complete with one-of-a-kind paint jobs and selections of unique parts. This one is rocking components from SRAM and Easton, along with a more subtle color scheme than its twin.