When we started using this hashtag, the intention was to echo Felt’s heritage in racing. It made sense. Our first frames were created for Kona World Champion Paula Newby-Fraser. Since then, we’ve always supported athletes through sponsorship and have used rider-testing input in our product development since we began. Racing (or competition) inherently beckons one to push oneself beyond his or her limits, whether that's from a mental, physical, or equipment standpoint. As a manufacturer, we’ve always understood this and have made it a central part of our guiding ethos.
But "racing" isn't just about formal competition. For many folks, toeing a start line isn’t important, or just doesn't fit in with schedules or lifestyle. The excitement found in a daily ride or an upcoming challenge with your own Start/Finish is key. At any level, in its purest form, "racing" is about the thrill. We honor that.
We all remember the sense of freedom and escape our first childhood bike ride gave us. Now, we have new reasons, new escapes, and new rushes to fuel our inner racer: set a new PR in your next triathlon, crack the top 10 on a Strava segment, descend that knuckle-grabber route, beat your buddy in a city limit sign sprint, or complete your first century ride. For us, the thrill of competition is there to grab wherever and whenever you want. And, as such, #racingmatters.
TWENTY20 Pro Cycling has announced the signing of Simone Boilard, who will make her professional debut in 2019. Boilard is a rising talents, and has made the steady climb through the junior ranks, closing out her junior racing with a bronze medal in the junior women’s road race at the UCI Road World Championships.
Josh Amberger shocked the world last year when he emerged first out of the water during the 2017 Kona World Championship. He returned to Hawaii in 2018, but no longer as an up-and-comer. His is a story of tenacity and maturity, and it's one of the most unique of Kona 2018, one he shared with us in his own words.
Mirinda “Rinny” Carfrae is amongst the most beloved stars of triathlon. And that’s all thanks to her fierce competitive drive, affable disposition, and never-say-die attitude. We sat down with Rinny a few days after Kona to gain some insight into the mind of a legendary competitor with a new outlook on life.
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