When we started using this hashtag, the intention was to echo Felt’s heritage in racing. It made sense. Our first frames were created for Kona World Champion Paula Newby-Fraser. Since then, we’ve always supported athletes through sponsorship and have used rider-testing input in our product development since we began. Racing (or competition) inherently beckons one to push oneself beyond his or her limits, whether that's from a mental, physical, or equipment standpoint. As a manufacturer, we’ve always understood this and have made it a central part of our guiding ethos.
But "racing" isn't just about formal competition. For many folks, toeing a start line isn’t important, or just doesn't fit in with schedules or lifestyle. The excitement found in a daily ride or an upcoming challenge with your own Start/Finish is key. At any level, in its purest form, "racing" is about the thrill. We honor that.
We all remember the sense of freedom and escape our first childhood bike ride gave us. Now, we have new reasons, new escapes, and new rushes to fuel our inner racer: set a new PR in your next triathlon, crack the top 10 on a Strava segment, descend that knuckle-grabber route, beat your buddy in a city limit sign sprint, or complete your first century ride. For us, the thrill of competition is there to grab wherever and whenever you want. And, as such, #racingmatters.
We strive to encourage and enable as many people as possible to experience the thrill and joy that riding a bike can offer. So with nearly every type of good or service available online these days, it's time that ordering your bike be just as easy. Here's what happens when you order a bike from us online.
Bike racing was put on pause due to the global pandemic. But the men and women of Rally Cycling were still able to participate in some pre-season training camps and compete in a handful of early-season races at the beginning of the year. Check out this gallery of their custom FR road bikes.
The global COVID-19 put a halt to professional bike racing this season. So although the men and women of the Rally Cycling team were able to compete in a handful of early-season races, we wanted to shine a spotlight on their gorgeous bikes that would have no doubt been breaking away to several victories this year.