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Rally Cycling Becomes Human Powered Health In 2022

November 09, 2021

Rally Cycling Becomes Human Powered Health In 2022

[Editor's Note: Felt Bicycles has been a proud supporter of the Rally Cycling pro team for the past three seasons, and we've shared some incredible race wins together. We're thrilled to continue our support of the team for 2022, and they have their sights set on even bigger goals, including inspiring everyone to live a more active and healthy lifestyle. We're excited to help spread the news of the team's evolution and ambition—with their official press release below—and we're exceedingly grateful to be along for the ride.]

Building on 15 years of bringing the best of North American cycling to a global audience, Circuit Sport announces a powerful reimagining of what a racing team can stand for. The new team—and the movement it aims to ignite—will be known as Human Powered Health™.

Human Powered Health will be a wellness platform built to empower people to take control of their own physical and mental well-being. It will spread the message that cultivating healthier habits and living a more active lifestyle can lead to dramatic improvements in health and wellness. 

“Human Powered Health represents more than racing, more than athletics,” said Charles Aaron, managing director and founder of Circuit Sport. “It’s about reminding people that they have more power over their health than they think. We want to support people, mind and body, and use our platform to inspire them to take small, simple steps towards greater health and well-being.”

In previous iterations of its teams, Circuit Sport has continually gone beyond the traditional sports marketing model with health and wellness-minded campaigns like Inspired BikesBody PositivityHealthy Habits, and Longevity




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