In an effort to help riders better understand the distinguishing characteristics amongst the bikes in our lineup, we’ve introduced a new naming system that showcases the three key traits of most models. There are some exceptions, primarily on aluminum models, so you won't see this everywhere. If you don't see it, it's not to worry. It's just that the model may not require the same amount of explanation in the naming because it stands for itself.
Where in-use, the new naming system helps to better compare the models and also allows for some great new paint colors to be available across different build kit levels.
The new naming system is as follows.
MODEL | CARBON LEVEL | BUILD KIT
MODEL: This is the platform specific name of the model, i.e. the VR, FR, AR, etc.
CARBON LEVEL: We have three levels of carbon fiber frames, Ultimate, Advanced, and Performance. All of Felt's carbon fiber framesets exhibit fantastic riding and durability characteristics. The benefits of moving upwards from Performance come in terms of wieght and stiffness numbers primarily.
BUILD KIT: This is the principle component parts of the bikes drivetrain, shifting, and braking.
For more information, check out our blog post here.