Welcome to the New FELT Era

March 25, 2026

Welcome to the New FELT Era

FELT is entering a new era. Not a refresh, not a facelift, but a fundamental reset of who we are and how we operate. After 35 years of engineering to life on the shop floor. Our new chapter is built around empowering Dealers.

This vision is grounded in our own, Dealer at the Center Philosophy, as defined in our internal brand transformation work.

Why Dealers Matter More Than Ever?

At FELT, the Maverick Spirit is part of our DNA. It shapes every decision, every frame, every test. But a bold philosophy only becomes real when it reaches riders. That happens through you.

We are committed to giving dealers: A brand with a clear identity rooted in engineering and performance

Bikes designed for the real world and for the majority of riders, not the 1 percent
Tools, training and content that make selling FELT simple, sharp and credible
Direct access to our R&D and product teams
A long term partnership built on transparency, speed and collaboration

The Launch of NEXAR

Last Friday march 20th, marked the global launch of NEXAR. Our fastest, most advanced AERO road platform ever.

Shaped by wind tunnel data, built with smarter geometry, lighter construction and a cockpit engineered down to the gram.

NEXAR is more than a bike. It is the official kickoff of FELT’s new era.

It signals our return to the front of the performance conversation and our commitment to giving dealers a high velocity product with true commercial impact.

What's Coming Next?

The momentum doesn’t stop here.

Right after NEXAR, we will introduce an all-new performance gravel platform. Designed with the same engineering mindset, the same obsession for efficiency and fit, and aimed to dominate one of the fastest growing categories in the world.

Both launches reflect our complete brand repositioning and the revival of FELT’s heritage. Engineering at the core. Real performance. Real riders. Real stories.

Next FELT's Heritage in Motion

We have always pushed boundaries. From our pioneering aero shapes to our years of CFD and carbon development, FELT’s legacy remains one of experimentation, precision and speed.

Today we take that heritage and project it forward with a clearer mission:

To build high performance bikes for the riders who demand more.
To create tools that help our dealers win on the ground.
To become the most engineering driven performance brand of our generation.

Join the New FELT ERA

If you want to be part of a brand that is rebuilding itself around dealers, now is the moment.

NEXAR is only the beginning. The future line up, the new identity and the energy behind our R&D hub in Barcelona are shaping a FELT that is faster, sharper and more committed to its partners than ever.